REVISTA INNOVA ITFIP, 11 (1). 55-75. DIC. 2022
experiencia en sí y su posterior evaluación. El ejercicio investigativo permitió concluir que las redes sociales
más
productiva la comunicación entre ellos y las empresas turísticas, permitiendo un mayor desarrollo, inclusión y
dinamización del sector. La presencia en internet ha hecho que las empresas se preocupen mucho más por
cuidar
herramientas
oportunidad de desarrollo para las comunidades que poseen gran cantidad de atractivos naturales, culturales,
agroindustriales,
sociales, procurando desarrollar todas estas actividades siempre dentro del marco del desarrollo sostenible y
el cuidado del medio ambiente.
Palabras clave: Redes sociales, Redes comunitarias, Inclusión, Turismo Comunitario.
Abstract
The Internet and social networks have become important allies for the development of tourism in all latitudes.
These new technologies have made it possible to eliminate the barriers of time and space, making it easier for
any tourist attraction, regardless of its location, to be shown and promoted worldwide, reaching an increasing
number of potential tourists. The objective of this review article was to document how social and community
networks have become axes of inclusion and development for all tourist spaces. For this purpose, a qualitative,
descriptive research approach was used, using documentary review as a means of collecting information. The
large number of publications found shows that the topic is relevant and arouses the interest of academics,
governmental entities and tourism entrepreneurs. The main findings attest to the importance that the Internet,
social networks and web applications are playing as drivers of tourism activity, being present in all phases of
the
documentation
conclusion that the social networks most used by tourists are Facebook, Instagram and WhatsApp, which have
made communication between them and tourism companies more fluid and productive, allowing for greater
development, inclusion and dynamization of the sector. The presence on the internet has made companies
much
reputation by applying new digital marketing tools. On the other hand, community tourism is also consolidating
as a development opportunity for communities that have a large number of natural, cultural, agro-industrial,
gastronomic, etc. attractions, which can be promoted to the world by relying on these social networks, trying
to
environment.
Keywords: Social networks, Community networks, Inclusion, Community Tourism